What Is the Cost Difference Between Standard, Premium, and Metallic PVDF Colors?

The paint used to coat metal roofing and siding panels has three basic components: pigment, which creates the color; solvent, which helps to dissolve the pigment; and binder or resin, which acts like the glue to hold everything together.

Because of differences in both pigment cost and the amount of pigment required, most metal panel manufacturers segment their Kynar 500® PVDF resin-based coating colors into three pricing tiers.

What Are Standard PVDF Colors?

The first and lowest-priced group is often referred to as Standard Colors. These colors represent the bulk of the metal roof and wall panel industry. Given the basic laws of economics (the more you buy, the cheaper it is), most people expect this color offering to be the least expensive. And they’re right. But many folks don’t realize these colors require less pigment. As a result, their lower cost reflects the fact that they are less expensive for paint manufacturers like our partner Sherwin-Williams® to produce.

While most colors in these groups fall in the white, beige, or earth-tone family, dark bronzes and blacks are also commonly included.

What Are Premium PVDF Colors?

Standard Colors work for most projects; there are times when something a little more spectacular is desired for the color of a metal roof or wall system. Often, the decision stems from a desire to match a corporate brand or perhaps a designer or owner who wants all or part of a building to make a bigger statement. In those cases, Premium Colors are often considered.

While many variables exist in the equation, a good rule of thumb is to allow 8–10% additional for Premium Colors with a Kynar 500® PVDF resin-based coating. The additional cost stems from several different factors.

First, the pigments producing these dramatic colors are more expensive than their standard counterparts.

Secondly, premium colors typically require more pigment (and less filler) than standard colors, which makes them more expensive. As a side note, some of the colors in this family also carry a reduced paint warranty due to the performance of the pigments used in the process. So, if warranty length is important, always check with a reputable manufacturer during the color selection process.

Notably, the 8-10% upcharge for the premium colors “typically” applies only to panels and doesn’t impact labor, trims, and accessories. As a result, the total upcharge to move from a Standard to a Premium color is often less than expected. For example, for a 20,000 sq. ft. standing seam roof, the cost difference to go from Standard to a Premium Color might cost an additional $3,000-5,000 total on the project. So, while it is a higher price, the cost difference is minimal, especially if it’s critical to the brand or building owner.

Colors in this family fall more into what you might call the exotics and include oranges, reds, vibrant blues, and greens.

What Are Metallic PVDF Colors?

Moving our discussion onto metallics, it’s important to note that we’re referring to metallic “colors” in this article. Metallic colors are completely different from an unpainted product like Galvalume® or Galvanized, which has an actual metallic coating.

When comparing Standard, Premium, and Metallic finishes, Metallic Colors with a Kynar 500® PVDF resin-based coating are the most expensive and normally carry a 10–12% upcharge over Standard Colors with the same coating.

Like premium colors, some higher costs can be attributed to higher pigment costs. In some cases, the coating lines that apply the paint to the steel are also required to run at slower speeds for metallic paints, which can increase cost.

Metallic finishes can also be directional, meaning they must be installed in the same direction to prevent perceived shade differences. Therefore, installers must take more care with layout and installation, so installation costs are often higher for metallic coatings than for standard or premium colors. While it may not impact cost, metallic colors tend to be “batch sensitive,” meaning there may be slight differences between paint produced at different times. Using products from several different batches on the same project can create aesthetic issues and should be avoided whenever possible.

Common colors in this family often include coppers, silvers, bronzes, and champagnes.

How Do the Costs of Standard, Premium, and Metallic PVDF Colors Compare?

The table below summarizes the average cost differences between standard, premium, and metallic finishes:

Keep in mind that the upcharge percentages outlined here are for budget purposes only. If you have color or budget questions for an upcoming project or even want to chat more about the possibility of custom colors, contact us; we would love to help.

Kynar® and Kynar 500® are registered trademarks belonging to Arkema Inc.