Diversifying your services to include metal roofing can set your business apart, offering a competitive edge in a crowded market.
The roofing industry is evolving, with increasing demand for durable, sustainable solutions in both residential and commercial sectors. Traditional materials like asphalt shingles remain popular, but metal roofing is gaining significant traction due to its longevity, low maintenance, energy-saving properties, and recyclability. Consequently, adding metal roofing can enhance your profitability, open new markets, and provide sustainable solutions for the growing basis of eco-friendly clients.
Available in various types and configurations, metal roofing is a resilient and versatile roofing option. Exposed fastener and standing seam represent the two primary panel types. Exposed fastener metal roofing use visible screws to attach the panels to the building substructure, making it an affordable and accessible choice for both residential and commercial projects. In contrast, standing seam roofing features concealed fasteners, which offer a cleaner appearance and superior weather resistance, ideal for clients seeking long-term durability and a polished look.
The materials and coatings used in metal roofing also contribute to its rising popularity. Substrate options like GalvalumeⓇ, aluminum, and galvanized steel provide flexibility to suit diverse environments, from coastal regions to high-traffic commercial and aggressive industrial projects. Protective coatings, such as silicone-modified polyester (SMP) and Kynar 500Ⓡ, further enhance metal roofs’ resilience against harsh weather and UV exposure, extending both lifespan and aesthetic appeal. It’s important to note that Kynar 500 coatings provide unparalleled fade and chalk performance. Consequently, they’re always recommended for your most discerning customers.
More than simply durable, metal roofing is also highly sustainable. The service life for metal roofs can exceed 60 years with minimal maintenance, translating into significant cost savings over time. This growing demand is evident in the market, where metal roofing is increasingly favored in both residential and commercial construction. Trends indicate a shift toward long-lasting, energy-efficient materials, making metal roofing an excellent addition to a contractor’s portfolio.
Similar to your existing product offering, you’ll want to develop expertise with metal roofing products. Spend time on websites researching products and manufacturers. You can also build your knowledge by subscribing to manufacturer blogs like ours, where we share important information, like the current trends we see in residential construction.
Incorporating metal roofing into your services meets today’s industry trends while providing clients with an attractive, low-maintenance solution. Adding metal roofing to your list of offered services can also accomplish the following:
Metal roofing projects often command higher price points than traditional roofing options.
With fewer contractors specializing in metal, competition is reduced, allowing you to capture a more profitable market segment. Additionally, metal roofing has a long lifespan, minimizing callbacks for repairs and creating satisfied customers who are likely to provide referrals.
Offering metal roofing allows you to expand your service line, setting your business up to meet a wider range of customer needs. For clients seeking modern, durable roofing solutions, you can provide metal as a premium option in a "good, better, best" lineup, showcasing the superior value it brings in longevity and performance.
Metal roofing also addresses a growing demand for eco-friendly, energy-efficient solutions. Its reflective properties help reduce cooling costs, while its 100% recyclable composition supports sustainable building practices. As more consumers prioritize green materials, metal roofing offers a sustainable option that attracts eco-conscious clients and helps contractors align with industry trends toward environmentally responsible construction.
Expanding into metal roofing services may seem daunting, but the learning curves are manageable and well worth the effort. As it demands precision and attention to detail, installing metal roofing does require learning a specific skill set. However, developing a new expertise can certainly be an advantage. At the same time, training resources like online videos and in-person certification programs are readily available to help contractors develop these essential skills.
Equipment needs for metal roofing are relatively minimal, especially for those already established in the roofing industry. Contractors might need specialized tools like nibblers or metal shears, typically costing under $1,000, to handle metal panels accurately and effectively. For most residential and light commercial projects, existing tools can be adapted, keeping the initial investment low.
Beyond tools and training, gaining practical experience is key. McElroy Metal offers support through its local sales representatives, who can provide training guidance. We also offer hands-on certification classes for contractors working on specification-driven projects that require contractor certification and weathertightness warranties.
With the right preparation, training, and attention to detail, contractors can confidently take on metal roofing projects and expand their service offerings.
If you make a move into metal roofing, you’ll need to market your ability to handle metal roofing projects. Building a strong brand identity emphasizing metal roofing can help set your business apart in a competitive landscape.
Additionally, highlighting the unique benefits of metal roofing can help attract home and business owners interested in premium, sustainable roofing options to your company. Our new residential brochure is a great example of a piece available to help you highlight the benefits of metal roofing.
To reach these potential customers, use a mix of online and offline marketing channels.
Industry-specific marketing can also be worthwhile. Reading trade publications, like Metal Construction News and Metal Roofing Magazine, can help you deepen your product knowledge and ultimately build credibility. Attending trade shows, such as the International Roofing Expo, can further enhance your network and create valuable business opportunities.
For contractors ready to expand into metal roofing, a practical approach can ease the transition and set up a successful start. Begin by researching reliable suppliers to ensure access to quality materials and on-time deliveries. You can start locally by observing suppliers in your area or by consulting resources like industry magazines that advertise trusted suppliers. Forming partnerships with reputable suppliers will help maintain consistency and quality across your projects.
Joining industry associations, such as the Metal Roofing Alliance, is another strategic step. These organizations offer resources, training opportunities, and networking that can provide you with insights and industry support as you scale your metal roofing services.
Creating a portfolio is also highly recommended. As you complete metal roofing projects, document them through high-quality photos that showcase the aesthetic and functional benefits of metal roofing. A portfolio with before-and-after shots of various project types — residential, commercial, and industrial — communicates your organization’s capabilities and professionalism to prospective clients.
Moving into metal roofing services can help your business boost profit margins, diversify offerings, and attract a wider variety of customers. With minimal equipment needs and rising demand, metal roofing can position you and your company for growth in a competitive market. And, of course, if you’re looking for a partner, contact us. We’d love the opportunity to be involved with your move into the metal roofing industry!